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PROMOTIONAL PRODUCTS ARE A GOOD INVESTMENT

Promotional products are proving their worth as an effective marketing tool with a study showing that distributor sales in the US in 2008 were the third highest sales number on record.
Findings from a study commissioned by the Promotional Products Association International (PPAI) showed that promotional products increased by an average of 0.8% from 2006 to 2008.This was achieved in the face of one of the worst global recessions ever.
Promotional products have managed to hold their own during the recession far better than other traditional forms of advertising and marketing."This goes to show that promotional products are a cost-effective investment which give value to marketers and visibility for the brand," according to David Schneiderman of Cyber Pens, a leading supplier of promotional products in Western Australia. 
Promotional products are an indispensable aspect of the marketing mix, and can be anything from a simple promotional pen to branded sportsgoods.The product can be tailormade to suit a particular target market which enhances their effectiveness.Almost any product can be imprinted with a logo, or a company name, contact details, slogan etc. makes it really versatile when it comes to branding and communicating with target audiences,” he said.
Adding a promotional product to the media mix will generate a favourable attitude towards a print advertisment, according to the 2009 Promotional Products Fact Sheet from the PPAI, which goes on to say that using a promotional product as the only advertising medium will have a high impact.Customer goodwill and retention, tradeshows, employee relations and events and brand awareness are given as the top four uses of promotional products. 
Tiger Woods isn't often pictured without his trademark Nike peak.In fact, it's not often you see Woods without his trademark 'swoosh' cap.  Clearly, that’s part of a multi million dollar sponsorship contract, but it just goes to show how visible a promotional product such as a cap is.Branded items get noticed plus people like receiving them.Promotional products are multidirectional.They help build brand visibility plus they engender loyalty and goodwill among the target market.And because they are used again and again, the advertiser gets the benefit of having the brand message repeated frequently at no additional cost.
Promotional products are far more than a brand name imprinted on an item.  From sight and sound, to touch, taste and even smell, they can appeal to all the senses to make a lasting impression. 
For advice on what product is best suited to your target audience and which meets budget constraints, it's advisable to talk to a professional promotional products company.They should be up to date with all the latest innovations and products, and will provide a range of creative solutions.
"It's important to look for an experienced company which has a thorough understanding of the marketing challenges and which can then find the most appropriate product for a specific theme, and advise on packaging, budget, distribution etc.," said Schneiderman."We have many years of experience and expertise in this industry and can confidently advise on what works best.”
Any organisation - regardless of size- can get promotional products to work for them because products can be selected according to budget.Whether the order is for 50 briefcases, 500 mouse pads, 5 000 USB sticks or 50 000 promotional pens - the options are virtually limitless. No surprise then that the promotional products industry is worth billions of dollars in annual sales – testimony to its success as an essential marketing tool. 

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