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Custom Wristbands Are Here To Stay As A Promotional Tool

Custom wristbands became a worldwide phenomenon in 2004 with the introduction of the yellow "Livestrong" wristband. The simple yellow silicone band with a single word molded into it became a must-have fashion accessory within weeks. It has since raised millions of dollars for cancer research and inspired other custom wristbands to support other causes.

Following the success of the yellow wristband introduced by cyclist Lance Armstrong and Nike, other organizations quickly adopted custom wristbands of their own. Different colors came to represent specific causes, such as pink custom wristbands for breast cancer fundraising and awareness.

Before long, individual wristband colors came to represent multiple causes. While this did tend to dilute the impact of custom wristbands to some degree, it also gave the wearers of the wristbands more opportunity to talk about their causes.

If a color has multiple possible meanings, then the only way to be certain what the wristband wearers intend their custom wristbands to mean is to ask them. That enables them to discuss their causes in more depth, and maybe even convert someone else to their causes as well. That creates even more customers for custom wristbands.

The beauty of the basic debossed custom wristband lies in its simplicity. An unadorned band of 100 percent medical grade silicone, with a brief word or phrase molded into it, it's a classic design. It speaks volumes with a clean, understated look. It doesn't shout. It doesn't have to.

The simplicity of custom wristbands also makes them ideal for fundraising projects. They can be purchased at an extremely low cost, then resold at a price low enough (often as little as $1 each) to ensure widespread distribution. And the low wholesale cost means the per-unit profit margin on the wristbands is quite high, enabling your organization or group to raise money fast.

For businesses, custom wristbands also can be a useful way to promote a new service or product. The low cost of wristbands guarantees businesses can give them away by the hundreds to increase brand visibility. It's even possible to center a loyalty program around custom wristbands, making them in effect reusable "coupons" for the business.

While classic debossed custom wristbands are still the most popular, other, more visually aggressive styles are available. Embossed bands, for example, essentially reverse the process of the debossed bands, raising the lettering of the custom message above the surface of the custom wristbands.

Silk screen printed custom wristbands are an excellent choice for reproducing corporate logos, symbols and custom-shaped text precisely. These print the image right on the surface of the wristbands.

Debossed painted custom wristbands take the basic debossed bands a step further, adding color fill to the lettering of your message. These custom wristbands add a bright, vivid, eye-catching presence to your chosen message.

Swirled custom wristbands mix two or more colors in a blended appearance similar to tie-dyed. These create a truly one of a kind look for custom wristbands.

Segmented wristbands feature two or more colors adjacent to each other block-style, with no mixing. This style is ideal for school and team custom wristbands, because they offer the school or team colors on accurate display along with your chosen message.

Custom wristbands have become an accepted part of pop culture over the past few years. With so much going for them, they show no sign of going away anytime soon. They are a versatile, affordable product that makes it easy for people to support causes important to them.

About the Author

Wholesale Wristbands is a leading provider of top-quality custom wristbands at wholesale prices. We provide all types of custom wristbands, including debossed, debossed painted, embossed, silk screen printed, swirled and segmented.

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