Nike Watches On Sales
Nike Trainers Are the Obvious Choice
The company that is known around the world to anyone in any country that has ever kicked a ball or watched any sort of televised sports or athletic event in his or her life is Nike, an American Company that is one of the largest athletic shoe and apparel manufacturers in the world and one of the most highly respected and recognized brands in the world.
For a company that is so well known by its name that is inspired by the Greek goddess of victory, few people know that the company was not actually started with this name and actually changed its name to Nike in 1978, almost a decade and a half after it was first started. The company was started in 1964 under the name Blue Ribbon Sports by Bill Bowerman and Phil Knight. Phil was a track athlete at the University of Oregon and his coach Bill Bowerman had set up the company to sell shoes form a Japanese manufacturer at track meets. This was done on a very small scale to begin with, most sales were made fromthe back of Phil Knight's car.
Things moved very fast and the duo were making good sales and great profits and soon enough Blue Ribbon Sports had opened its first retail store in the area. A few years later when the contract that Blue Ribbon Sports had with the Japanese company was expiring, Knight and Bowerman decided to start manufacturing and selling their own shoes called NIke Trainers instead of reselling the Japanese company's products any longer.
The first shoe that Knight and Bowerman sold to the public that had the Nike logo on it was in the year 1971. Soon Nike trainers were selling better than the duo had ever expected and in just a few years later they would begin selling shoes that they had designed themselves.
At this time Bowerman was experimenting with different styles of shoe soles that would grip the running tracks better and give athletes that extra amount of traction. While he was experimenting with different sorts of tread patterns he happened to pour some polyurethane on a waffle iron with which one normally makes waffles and upon conducting experiments with the sole that he derived, he found that it gave a lot more grip than any previous sole that he had come up with. This gave rise to the famous Nike Trainers with their waffle design soles that became one of the most popular products of the Blue Ribbon Sports company, so much so that a few years later in 1978, Knight and Bowerman changed the name of the company to Nike Inc.
This was also the first year that Nike Inc. decided to use the endorsement of a famous athlete for its brand and for Nike shoes, something that the company would make popular and today Nike is known as much for its celebrity athlete endorsements and its brilliant and cutting edge advertising as it is for it high performance shoes and sports apparel.
About the Author
Buy Nike Trainers and other Nike products online at great prices at http://www.ministryoffashion.co.uk/
Nike Shoes - www.Leaderplaza.com
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