Nike Just Do It Campaign
Why The Nike Campaign Works So Well
It amazes me how a plain slogan can be made into a way of life. Everyone has heard "Just Do It". You immediately flash to people sweating and doing amazing things while wearing their Nike's. How does a company make this happen? How does a command become almost like a battle cry?
Nike had plenty of money to work with. You can't deny that was helpful in running this campaign. It is not the most important factor though. If it was then other companies that have tons more dough than Nike would have a campaign that was just as good. Nike used a really good idea and repeated it a whole lot, to say it bluntly.
Repetition is one of the biggest factors in making this type of advertising successful. Now surely if you spoke to an advertising person, they would tell you that you had to spend a bundle to have that sort of impact, but the truth of the matter is that you just need to figure out something simple that you can associate with your business and make people take notice.
You will need to think a lot probably before something that will work as a slogan or logo comes to mind. It is always good to ask employees what they think about the matter. You could even have a contest with some prizes for the ideas that get used. It is helpful in these situations to have more people think about it. You never know what someone will dream up.
Once you settle on the perfect idea, you have to go crazy with it. Do the same thing that Nike did. The swoosh symbol goes on absolutely everything that they sell. You can put yours on all your things too. Whatever you use to package goods to leave the store whether boxes or bags, it should have it. Put it on the uniform, on the receipt, absolutely anything, just like Nike.
About the Author
Promotional caps are one of many fine items that can bear a logo. You will need a lot of promotional items to get your new slogan out to the area in a big way.
NIKE CHOSEN -- JUST DO IT