Nike Jobs
Nike and Apple: Strong collaborates the new trick
Nike CEO Mark Parker to call Steve Jobs, Nike aims to eliminate loneliness long-distance customers, and let the process run more beautiful, so shoes became more thoughtful.
In fact, Apple CEO Steve Jobs has long been noted that 5,000 people have iPod, half the people use it while exercising. Thus, the smart CEO will seize the opportunity to bring these people who like sports platform pull iPod.
Not only that, iPod is also trying to holster, small decorative accessories sold alone, air max 2009 sales of these accessories to reach billion. Because people want to buy an average of three to four small parts, make them look more cool.
Nike looks and the positioning is very relevant. In parker opinion, why not let people have this association - with iPod, jogging should be put on a complete set of Nike shoes; while wearing Nike running, but also bring the iPod was wonderful.
Jobs Parker and hit it off. As a result, Nike, Apple team were called on their own technology and brand team to develop a new lifestyle program, the two products a perfect combination for those who love the sport's core consumers, building a series of shoes, data, music, and matching clothing.
May 23, 2006, after 18 months of cooperative development, the Nike and Apple announced in New York, the first time the two sides together sports and music, introduced the innovative "Nike + iPod" products. Let's first product is a Nike sports air max 24-7 shoes and iPod nano to "dialogue" wireless system.
The campaign components include in-shoe sensor and receiver with iPod connector, so that, iPod can store and display the movement of time, distance, calories burned and pace, the user can also real-time data about these headphones.
In addition, iTunes Music Store online music bookstore, added a new Nike Sport Music section on the new nikeplus.com Web site also offers personal service, which can help users to better experience the "Nike + iPod" brings sports experience.
"This new product is very good, both in the gym, or participate in formal training, I will listen to the rhythm of the music. Especially to participate in competition, I will be listening to music to relax." Marathon world record holder Flat Cliff said.
Parker said: "We and the common pursuit of Apple is, relying on superior design and innovation, create new experience for the consumer to change the way people run, so that the process of running more wonderful."
Jobs said : "By working with Nike to take music and sport to a higher realm. Nike + iPod is like having a personal coach or training partner, in the exercise and encouraging cheer for you every moment."
Two companies CEOs believe that this cooperation is only the beginning of broader cooperation in the future. Although both sides have not made it clear that the next step of the product direction, but both suggested that the direction of future products will be full of imagination, and get a good commercial development.
Jobs said that participation in such cooperation is fun, especially before the technology for a no contact area. Consumers will also be attracted to such products. This makes our job seem more valuable. Park also said the same time, connecting two completely different products created by the potential is enormous.
In fact, Apple and Nike co-operation is not the first attempt. Before, iPod music players and Sony's popular Walkman music player, air max LTD is a good example, and Nike have also collaborated with Philips, Rio music player, tried to enter the field of digital music players.
"NIKE + iPod" marketing strategy
1. Brand value by combining the two to form a fusion of brand and market to attract more attention;
2. Meet the needs of consumers with clear, with a new way to experience, to stimulate consumer desire to buy;
3. Continue to nurture fanatical brand of consumer lifestyles in the establishment of long-term friendly relations and brand loyalty;
About the Author
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