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Twitter’s Advertising Revenue In This Year Reached $ 140 Million
Twitter’s advertising revenue of this year will reach $ 139.5 million, lower than the company previously expected $ 150 million due to the slow introduction of some of the Twitter services.
Twitter has not launched the advertising products that have been highly expected by the market, such as allowing users to create their own self-service advertising platform. But even after the reduction of the expectation, $ 139.5 million still means more than three times of the company's advertising revenue in 2010. The sales growth rate in the following years will also exceed expectations. By 2013, it is expected that the global advertising revenue of Twitter will reach early $ 400 million.
The analyst said Twitter has been slow. Williamson said she initially anticipated the self-service stage will be commenced before this summer. For Twitter the user experience is very important, which is the reason why it is so cautious.
In the earlier of this month, Twitter’s number of active users has exceeded 100 million. The company is fueling the revenue growth by attracting advertisers and using its user-based approach.
The analyst said that in the future the increase of global sales office will make Twitter benefit. The advertising revenue in 2012 is expected to reach $ 259.9 million, a growth of 86% compared with the same period of 2011. The fraction of global promulgating sales will be 10%, higher than the 4% in 2011.
In contrast, Facebook's advertising revenue this year is expected to exceed $ 3.8 billion, but the introduction of self-service advertising platform may help Twitter’s business achieve Facebook-style growth. Twitter may soon begin testing the platform. Facebook‘s self-service advertising revenue accounted for 60% of the total advertising revenue. It is anticipated, Twitter should launch the self-service advocating stage in the next year.
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